Sony Bravia XR-65X90L 65-inch 4K Ultra HD Smart TV

Sony Bravia XR-65X90L 65-inch 4K Ultra HD Smart TV Price in Bangladesh

The Sony Bravia XR-65X90L 65 Inch 4K Ultra HD Smart TV in Bangladesh is a premium Full Array LED television designed to deliver a cinematic viewing experience with advanced picture processing, intelligent smart features, and strong gaming performance. Built on Sony’s flagship Cognitive Processor XR, this model is engineered to analyze visuals in a human-like way, producing realistic depth, accurate color reproduction, and highly refined contrast. With its large 65-inch screen, it is ideal for users who want an immersive home entertainment setup that closely resembles a theater experience.

The 4K Ultra HD resolution (3840 × 2160) delivers over 8 million pixels of sharp detail, ensuring clarity even on a large screen. Combined with Full Array LED backlighting with Local Dimming, the TV can control brightness in different zones of the display, producing deeper blacks and brighter highlights. This significantly improves contrast performance compared to standard edge-lit TVs and enhances overall picture realism.

Color performance is enhanced through XR Triluminos Pro, which expands the color range to produce richer, more natural tones. Skin tones appear more accurate, while landscapes and cinematic visuals gain greater depth and vibrancy without oversaturation. The XR Contrast Booster further improves dynamic range, making bright scenes more impactful and dark scenes more detailed.

The television supports multiple HDR formats including Dolby Vision, HDR10, and HLG, ensuring compatibility with high-quality streaming content. Additionally, Sony’s XR 4K upscaling technology enhances lower-resolution content by improving sharpness, texture, and noise reduction, making all content appear closer to native 4K quality.

On the smart side, the Sony Bravia XR-65X90L runs on Google TV, offering a unified and personalized entertainment interface. Instead of navigating multiple apps, users receive curated recommendations based on viewing habits. Built-in Google Assistant enables voice control for searching content, adjusting settings, and managing smart home devices. Chromecast and Apple AirPlay support allow seamless wireless streaming from smartphones, tablets, and laptops.

Audio performance is handled by Acoustic Multi-Audio technology with Dolby Atmos support, ensuring sound matches on-screen action with improved spatial clarity. Dialogue remains clear, while cinematic effects feel more immersive and directional, enhancing overall viewing quality.

With its slim-bezel premium design, sturdy build quality, and modern aesthetic, this TV fits perfectly into living rooms, media spaces, and home theater setups. It is also highly suitable for gaming, featuring HDMI 2.1 support, 4K 120Hz refresh rate, VRR (Variable Refresh Rate), and ALLM (Auto Low Latency Mode), making it an excellent choice for PlayStation 5 and Xbox Series X users.

Overall, the Sony Bravia XR-65X90L 65 Inch 4K Ultra HD Smart TV in Bangladesh delivers a powerful combination of cinematic display quality, advanced gaming features, and intelligent smart functionality, making it one of the most well-balanced premium 65-inch TVs in its category.

✅ Key Features

• 65-inch 4K Ultra HD (3840 × 2160) Full Array LED Display

• Cognitive Processor XR for human-like image processing

• XR Triluminos Pro wide color reproduction

• XR Contrast Booster for improved brightness and depth

• Full Array Local Dimming technology

• Google TV smart platform

• Dolby Vision, HDR10, HLG support

• XR 4K Upscaling engine

• HDMI 2.1 with 4K 120Hz support

• VRR and ALLM gaming features

• Acoustic Multi-Audio with Dolby Atmos

• Chromecast built-in & Apple AirPlay support

• Google Assistant voice control

• 4 HDMI ports and multiple USB ports

• Slim premium bezel design

✅ Why Choose Sony Bravia XR-65X90L 65 Inch 4K Ultra HD Smart TV?

The Sony Bravia XR-65X90L is designed for users who want a high-end viewing experience that combines picture accuracy, motion clarity, and gaming capability. Unlike conventional LED TVs, it uses Full Array Local Dimming, which provides precise control over backlight zones, resulting in significantly improved contrast and reduced blooming effects.

The Cognitive Processor XR is a major advantage of this model, as it analyzes content in real time based on human visual perception. Instead of applying standard enhancements, it intelligently adjusts focus, color balance, and depth to create more natural and immersive visuals.

XR Triluminos Pro enhances the color spectrum, allowing the display to reproduce a wide range of realistic shades. This improves the accuracy of skin tones, nature scenes, and cinematic visuals. Combined with XR Contrast Booster, it ensures better depth perception in both bright and dark scenes.

For gaming, this model is highly capable. HDMI 2.1 support, 4K 120Hz refresh rate, VRR, and ALLM enable smooth, responsive gameplay with reduced input lag. This makes it suitable for modern gaming consoles and fast-paced gaming environments.

Google TV further enhances usability with personalized recommendations, a clean interface, and seamless app integration. Voice control via Google Assistant and wireless casting via Chromecast and Apple AirPlay make content access simple and efficient.

✅ Ideal For

The Sony Bravia XR-65X90L 65 Inch 4K Ultra HD Smart TV in Bangladesh is ideal for users who want a premium large-screen entertainment experience at home.

It is particularly well-suited for families who enjoy streaming movies, TV series, and live sports with high visual quality. Movie enthusiasts will benefit from its Dolby Vision support and Full Array LED contrast performance, which delivers a cinematic experience.

Gamers will find it highly suitable due to its HDMI 2.1 capabilities and high refresh rate support, ensuring smooth and responsive gameplay. It is also a strong choice for users who want a 65-inch screen for living rooms, media rooms, or dedicated home theater setups.

Additionally, it works well in office environments, hospitality spaces, and entertainment lounges where large-screen impact and clarity are important.

✅ Buy Sony Bravia XR-65X90L 65 Inch 4K Ultra HD Smart TV

If you are looking for a premium 65-inch television, the Sony Bravia XR-65X90L 65 Inch 4K Ultra HD Smart TV in Bangladesh is a strong investment. It combines Sony’s advanced Cognitive Processor XR with Full Array LED technology and modern smart features to deliver a complete entertainment experience.

From lifelike visuals and smooth motion handling to immersive audio and advanced gaming support, this TV is built for long-term performance and versatility. Its premium design and reliable software ecosystem ensure consistent usability over time.

For users who want a high-performance 4K Smart TV that excels in picture quality, gaming, and smart features, the XR-65X90L remains one of the most balanced and trusted options in its category.